Deepfake Voice Phishing Illustration

Deepfake Voice Phishing Targets 30% of Enterprises, Gartner Warns

Overview

Deepfake voice phishing is no longer a futuristic threat—it’s here. According to Gartner’s latest cybersecurity report, 30% of enterprises have already been targeted by voice phishing campaigns powered by deepfake technology. With generative AI tools becoming more advanced and accessible, attackers are now cloning executives’ voices with alarming accuracy to trick employees into authorizing fraudulent transactions or revealing sensitive data.


Key Facts

  • 📊 30% of enterprises targeted by deepfake voice phishing, Gartner 2025 report reveals.
  • 🎙️ Attackers mimic C-suite voices to request fund transfers or share internal data.
  • 🧠 Voice cloning tools are easily available and require minimal samples.
  • 🕵️ Traditional vishing defenses like caller ID verification fail to detect AI-generated voices.
  • 💼 Financial, healthcare, and tech sectors most at risk.
  • 🔐 Enterprises are now urged to adopt voice authentication, zero-trust policies, and employee awareness training.

What’s Verified and What’s Still Unclear

✅ Verified:

  • Gartner’s official 2025 report confirms a rise in deepfake vishing attempts.
  • Voice phishing attacks use AI to clone real executives’ voices.
  • These attacks are being used to bypass traditional voice verification security.

❓ Unclear:

  • The full scale of financial damage caused by these attacks remains unreported.
  • It’s still unknown whether state-sponsored actors are behind the most advanced attacks.
  • The exact tools or AI platforms used by attackers are not disclosed in most incidents.

Timeline of Events

  • 2023: First reported case of deepfake voice used to steal $243,000 from a UK-based firm.
  • 2024: Rise in open-source AI voice tools like ElevenLabs and PlayHT.
  • Q1 2025: Multiple reported incidents where voice deepfakes impersonated CEOs in Fortune 500 firms.
  • June 2025: Gartner’s report highlights the 30% enterprise exposure rate to deepfake vishing.

Who’s Behind It?

While individual cybercriminals are primarily responsible, organized cybercrime groups and nation-state actors are believed to be experimenting with voice deepfakes as part of espionage and financial fraud campaigns. The low cost and anonymity of generative AI tools make this attack vector appealing to threat actors globally.


Public & Industry Response

The report has triggered responses from cybersecurity leaders and government agencies:

  • Enterprises are updating employee training to include voice phishing awareness.
  • CISA and ENISA have issued updated advisories on AI-powered phishing risks.
  • Voice security startups are emerging with real-time voice biometrics and AI-detection tools.
  • Public awareness is still low; many victims only realize post-fraud that the call was fake.

What Makes This Attack Unique?

Unlike traditional phishing, which relies on emails or texts, deepfake voice phishing creates an illusion of personal trust. When a junior finance employee hears what seems to be their CFO on the line—requesting an urgent wire transfer—they’re more likely to comply. These attacks leverage psychology, urgency, and trust—all amplified by synthetic voice accuracy.


Understanding the Basics

What Is Deepfake Voice Phishing?

Also known as vishing 2.0, it uses AI-generated synthetic audio to impersonate someone’s voice, typically over phone calls. These calls often involve requests to transfer money, share internal documents, or bypass security protocols.

How Does It Work?

  1. Voice Sampling: Attackers collect publicly available voice recordings (e.g., interviews, webinars).
  2. AI Cloning: Using deep learning models, they clone the voice.
  3. Live Call Simulation: The synthetic voice is used in real-time or pre-recorded calls.
  4. Manipulation: The attacker convinces the victim to act under false pretenses.

What Happens Next?

Experts expect a 50% increase in deepfake phishing attempts by the end of 2025. Regulatory bodies are calling for:

  • Mandatory voice verification tools in high-risk sectors.
  • Legal frameworks to criminalize unauthorized AI voice replication.
  • Broader adoption of zero-trust communication models in corporate environments.

On the technology side, security vendors are racing to develop real-time AI detection capable of flagging synthetic voices during calls.


Summary

Deepfake voice phishing is a fast-evolving threat that exploits human trust and AI to manipulate targets. As Gartner’s report warns, nearly one-third of enterprises are already affected, with more expected to follow. Awareness, advanced voice verification, and secure communication protocols are critical defenses in this AI-driven landscape.